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Betty's Caribbean Fusion

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Project introduction

Objectives

Starting a new catering business is hard! We helped make it a little easier by creating an online odering system.

The site need to grow as the business does, specifically to cater for the possibility of a take-away service.

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Process and Style

The style of the site comes from a mix of Caribbean tones and imagery complimented by food photography.

community event at a craft breweryimage of wedding catering display[background image] retail environment (for a toys & game store)
community outreach eventimage of hairstyling service in progress[background image] image of refreshed place setting (for a fine dining restaurant)
image of students during welcome weekimage of a modern, bustling farmer's market settingimage of festivals (for a craft brewer)
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image of team working with local communitiescultural explorationsimage of residential construction project
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Website Design Made Simple

Online ordering

The site allows online ordering with smart forms to enable limited selections and optional menus. Each menu is laid out clearly and is driven dynamically.

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Your Brand, Your Story Online

Brand Story

Support pages provide background to the personal story that drove the creation of the company.  

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Editing and updating

Variable data

Being data driven, the site can be easily updated as prices and other key information changes. This is all done on the front end as and when required.

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Wrapping Up

The design of this site is all about accessibility and ease of use, encouraging exploration and content that is easy to find. The design works just as well on mobile and tablet devices, as well as adapting to different desktop screen sizes.
We went to great lengths to design a site structure and navigation system that works well for the visitors, as well as for the business. It follows the expectations of users regarding where the Home page, Contact and other standard pages are, as well as creating in-page signposts that lead to related content and call to actions.

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