<subject>[background image] image of professional workspace setting (for a hr tech)</subject>

Clip 'n' Climb

[digital project] image of a complete branding project (for a web design agency)

Project introduction

Objectives

The aim was to redesign the existing site and help define the variety of climbing sessions available. As part of the objective, the site also needed to sit within a suite of other Walthew Leisure ventures, including Climb Quest.

Goals

To completely overhaul the site structure and visual story to make navigation easy and present the excitement of the climbing experience in a fun, accessible way.

Process and Style

Colour motifs and iconography reflect the shapes found in the climbing centre, from the green of the vines to the orange of the walls. Alongside restructuring the site to better organise climbing sessions, colour was applied to give each its own identity.

image of a modern, bustling farmer's market setting

image of studio setting (for a game development company)

image of friendly interaction at the reception desk (for a veterinary clinic)

[background image] image of community gatherings (for a hindu temple)

image of team working with local communities

image of residential construction project

Accessibility

Device friendly

The design cascades down to smaller device types (such as mobile) in appropriate ways that both allow for the limited space without compromising on the infromation being presented.

image of a collaborative game planning session

Accessibility

Neurodiversity

Care was taken to ensure an inclusive experience on the website to reflect the values of Clip 'n' Climb. Considerations were made to things like contrast values, text size & spacing and visual fidelity.

[interface] screenshot of collaboration interface (for a productivity tools business)

Design

Branding

Consistency across the site is maintained with a robust style guide that ensure the brand is always represented on new pages as the site grows with the business.

image of tech solutions demonstration (for a hr tech)

Wrapping Up

The result of the project is a well structured, on-brand experience that has pushed visitors to the centre up and unified the brand experience across the different Walthew Leisure ventures.

[interface] image of cloud-based solutions interface for hr tech on a laptop

consulting firm digital projects showcased on devices

Other Projects

ASM Windows

Herts Ability

image of legal contract templates (for a legal tech)

Betty's Caribbean Fusion

Websites that work for you

Elevate your online presence today

Get started