Effective Date: 25 July 2025

Fire Squared Ltd (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and store your personal information when you visit our website at www.firesquared.co.uk, in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Fire Squared Ltd

Registered Address: 33 McCabe Court, 99 Barking Road, Canning Town, London, E16 4HE

ICO Registration Number: ZB622605

Email: contact@firesquared.co.uk

We serve clients in the United Kingdom only.

2. Information We Collect

When you use our website or contact us via our enquiry form, we may collect the following personal data:

• Full Name
• Email Address
• Phone Number
• Company Name
• Uploaded files or documents (e.g., project briefs)
• IP Address and browser log data (collected via Google Analytics)

3. How We Use Your Data

We use your information to:

• Respond to your enquiries
• Provide you with relevant information or proposals
• Improve our website and user experience through analytics
• Send occasional marketing communications (if opted in)

4. Cookies and Tracking Technologies

We use Google Analytics to collect anonymised data on website traffic and behaviour patterns. This may include information such as your IP address, browser type, pages visited, and time spent on our site.

For more information on how Google uses data, visit: https://policies.google.com/technologies/partner-sites

You can opt out of Google Analytics tracking by installing the browser add-on: https://tools.google.com/dlpage/gaoptout

5. Sharing Your Information

We do not sell, rent, or trade your personal information.

We only share data with:

• Google Analytics, for performance monitoring
• Webflow, our website hosting provider, which may process data on our behalf. Webflow’s servers may be located outside the UK, but they are GDPR-compliant.

6. Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal data
• Ask for correction of inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict processing of your data

To exercise these rights, contact us at contact@firesquared.co.uk

7. Data Security

We take reasonable steps to protect your data and ensure it is handled securely. However, the transmission of information over the internet is never completely secure, and you do so at your own risk.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date” above. We encourage you to check back periodically.

10. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact:

Fire Squared Ltd

Email: contact@firesquared.co.uk

Registered Address: 33 McCabe Court, 99 Barking Road, Canning Town, London, E16 4HE

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