The objective for the website was clear - be the central point for marketing efforts that help the visibility of Climb Quest.
An increase in visitors to the Climb Quest experience was the main goal, by highlighting the variety of experiences available and the different group types catered.
The style of the site drew from the climbing experiences themselves by pulling out visual motifs from the climbing walls and activities. Backing this up was extensive research into how the site structure and navigation could best convey the variety of experiences at the centre.
Each session page has dynamically driven information for a variety of things, such as session times, days and cost. Everything is handled dynamically by the database, meaning it can be updated in one place quickly and easily.
Each climbing session is integrated into booking software that mirrors the session information found on the site, creating a seamless user journey from enquiry to booking.
We worked closely with Climb Quest, photographers, videographers and copywriters to bring the best possible experience to the site and keep everything organised.
As part of a suite of websites that would follow the same layout principles and functionality, the Climb Quest site manages to look distinctly different but familiar enough for climbers to know the type of experience offered.